Kill or Build

## Decision Breakdown

**The idea in one sentence:**
A platform where university students can showcase their skills and get discovered by other students on campus.

**Your current position:**
Early-stage idea with no product yet, targeting Nigerian university students, monetization unclear.

**What pushes this toward BUILD:**
- Strong distribution advantage if you start within your own university
- Clear problem: students don’t know “who is who” on campus
- Network effects potential if executed well early

**What pushes this toward KILL:**

1. **Weak immediate monetization**
   You don’t have a clear way to make money from day one. If growth comes without revenue, you’ll struggle to sustain or scale.

2. **Cold start problem**
   A platform like this is empty at the beginning. If students don’t see value instantly, they won’t return.

3. **Execution complexity disguised as simplicity**
   It sounds like “just profiles and discovery,” but matching, engagement loops, and retention mechan